Plain Sight — The Story So Far.......

(*All items sold on this website are made by Gelato print on demand, ensuring no items are made in sweatshops).

Hi! My name's JR and I'm the founder of Plain Sight.  I'm not a big fan of talking about myself, but here we go!

I'm a single Dad from Brisbane, a paediatric nurse of 20 years, type 1 diabetic since the age of 4, former amateur men's Aussie Rules footy player and coach, cricketer and world traveller.  For most of my adult life I carried more than I realised. It wasn't just responsibility, it was endless self doubt that quietly shaped how I saw myself and the world.  Despite many setbacks I kept moving, kept showing up, kept a brave face on, feigned confidence….Essentially I wasn't me.  Something had to change.

In 2022, it did.

I went through a guided, intentional experience — the kind that strips away the noise and forces you to actually look inward. What came out the other side wasn't a new identity or a set of borrowed beliefs. It was something simpler and far more powerful: clarity. More love. Less fear.

For the first time in a long time I felt free.

What I began to notice was this — a lot of what we believe, how we react, how we judge each other — it isn't really ours. It's learned. Shaped by noise we didn't choose. And over time that noise disconnects us from ourselves and from each other.

But when you step back and actually look at people — not headlines, just people — most of us are just trying to get through the day. To provide, to grow, to love who we love, and to feel like we belong.

I've seen this travelling the world. Some of the so-called "poorer" places I've visited had the happiest, most connected people I've ever met. Happiness isn't a destination. It grows when people feel free, feel loved, and feel seen.

Plain Sight was born from that shift.

Every shirt carries a message meant to be read — by the person wearing it and the person walking behind them. A reminder. A spark. Because real strength isn't about standing above people. It's about reaching back and bringing them with you.

That's the mission. One message at a time.

Everyone is a work in progress. I wish you all the best in whatever you're striving for.

You can do it.

— JR, Brisbane, Australia

MOTIVATE . IMPROVE . INSPIRE